Campaign Report — BLACKBOOK CRE

01

Headline metrics.

Top-of-funnel signal updated every 60 seconds. Available on every plan.

All plans

Delivered

4,156

98.7% delivery rate

Open Rate

44.5%

+6.8pp vs your average

Click-Through

18.1%

3.2× industry benchmark

Replies

14

+3 in the last hour

02

Engagement timeline.

Cumulative opens and clicks over the first 48 hours after launch. The shape of the curve tells you everything about your subject line.

All plans

Opens & clicks · first 48h

Opens (cumulative) Clicks (cumulative)

Launch

9 AM next-day spike

0h 3h 6h 12h 18h 24h 36h 48h

03

Audience breakdown.

Where opens happened — geographically and on what device. Pattern your future blasts to where engagement is highest.

Growth & Pro

By geography Top 8 of 47 states

North Carolina

412

Texas

287

Florida

234

Georgia

198

South Carolina

156

New York

134

California

98

Tennessee

91

By device & client

38%

26%

19%

12%

iOS Mail / iPhone38%713

Android / Gmail mobile26%488

macOS desktop19%357

Windows / Outlook12%225

Webmail (other)5%93

⛬

Audience breakdown is a Growth feature.

See exactly where engagement comes from — by state, MSA, and email client. Match your next send to where the demand actually lives.

Upgrade to Growth · $499/mo →

04

Top engaged recipients.

The 20 contacts who opened, clicked, or replied most. The right side of this list is your follow-up call sheet.

Growth & Pro

Recipient	Opens	Clicks	Reply	Engagement
J Jane Sherwood Sherwood Family Office	5	3	✓	Hot
M Marcus Chen Chen Capital Partners	4	3	✓	Hot
R Rachel Park Park Acquisitions LLC	4	2	✓	Hot
T Tom Brokerton Net Lease Advisors	4	3	—	Warm
D David Okonkwo Three Pines Industrial	3	2	—	Warm
A Anita Vargas Vargas Private Capital	3	2	—	Warm
S Samuel Briggs Briggs Realty Group	3	1	—	Cool
L Lena Whitfield Whitfield 1031 Advisors	2	2	—	Warm

⛬

Recipient-level engagement is a Growth feature.

See exactly who opened, clicked, and replied. Build a call sheet of warm contacts to follow up with directly — the most valuable output of any blast.

Upgrade to Growth · $499/mo →

05

Link performance.

Which CTAs and embedded links got the actual clicks. Use this to refine the next flyer's hierarchy.

Growth & Pro

Request OM

blackbookcre.com/om/bc-2026-0517-a

412 54.1% of clicks

View Photo Tour

blackbookcre.com/tour/bc-2026-0517-a

234 30.7%

Get Financing

blackbookcre.com/finance/bc-2026-0517-a

116 15.2%

⛬

Link-level performance is a Growth feature.

See which CTAs drive action and which get ignored. The 80/20 of your flyer hides in this data.

Upgrade to Growth · $499/mo →

06

Replies received.

Every direct reply to the blast, routed to your inbox and threaded here. This is where deals start.

Growth & Pro

Jane Sherwood · Sherwood Family Office · NC · 2 hours after send

"Have a 1031 buyer in this exact range. Can you send the rent roll and lease abstracts? Will need to move in 12 days."

Marcus Chen · Chen Capital Partners · TX · 4 hours after send

"Interested. What's the deferred maintenance look like? Also — are escalators in the existing leases CPI or fixed?"

Rachel Park · Park Acquisitions LLC · GA · 5 hours after send

"Working a similar deal at 7.1% cap — can you do better than 6.85? Will close all-cash in 30 days."

⛬

Reply threading is a Growth feature.

Track every conversation that starts from a blast. Tag, follow up, and turn replies into a closed deal pipeline.

Upgrade to Growth · $499/mo →

07

Lead scoring.

A composite score that combines open frequency, click depth, reply behavior, and historical engagement across all your prior blasts. The hot list is the call sheet you should work first.

Pro only

38

Hot leads

Multiple opens, clicked the OM link, or replied. Most likely to convert in the next 14 days. Average response time: 11 minutes.

142

Warm leads

Single click or multiple opens without a reply. Worth a follow-up call this week. Historically convert at 8%.

486

Cool leads

Opened the email but didn't engage further. Track in your CRM but don't burn cycles on them this cycle.

⛬

Lead scoring is a Pro feature.

Stop guessing who to call back first. Our scoring model ranks every engaged recipient by likelihood to transact — based on your historical conversion patterns.

Upgrade to Pro · $999/mo →

08

Recipient enrichment.

Firmographic and behavioral context on every engaged contact — AUM, deal history, asset class focus, recent activity in the network.

Pro only

$847M

Total AUM
engaged with blast

142

Principals
with check authority

68%

Match your
buy-box criteria

12

1031 buyers
with active timelines

Engaged contacts by firm type

Family Offices

312

Net Lease Funds

244

CRE Brokers

198

RIAs

128

Private Lenders

112

Operators / GPs

87

⛬

Contact enrichment is a Pro feature.

Every engaged contact comes with firmographic context — AUM, role, deal history, asset focus. Walk into your follow-up call knowing who you're talking to.

Upgrade to Pro · $999/mo →

09

A/B testing & viral signal.

Split-test subject lines automatically on the first 10% of the list. Track forwards, shares, and second-order engagement.

Pro only

Winner · sent to remaining 90%

Variant A

For Sale · 84K SF Industrial Flex · Charlotte, NC · 6.85% Cap

48.2%

Open rate

21.4%

CTR

Variant B

Off-market industrial · Carolinas · 100% leased

38.6%

Open rate

14.2%

CTR

↗ 22

Forwards detected

Email was forwarded to addresses outside the original recipient list. The flyer is being shared.

+ 87

Second-order opens

Opens from people who weren't on the original send list — direct evidence of organic reach.

2.4×

Viral coefficient

Every 10 recipients led to 2.4 additional engaged contacts via forwarding and re-shares.

⛬

A/B testing & viral tracking are Pro features.

Test two subject lines, ship the winner. Track every forward and share so you know which deals are spreading on their own.

Upgrade to Pro · $999/mo →

10

Export & integrations.

Push engaged contacts into your CRM with one click. Or pull everything via API into your existing pipeline.

Pro only

⇩

Download CSV

Full engagement data with enrichment fields, ready for Excel or any BI tool.

→

H

Push to HubSpot

Send hot leads to HubSpot as contacts with custom properties auto-populated.

→

S

Sync to Salesforce

Auto-create leads in Salesforce with engagement context attached.

→

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REST API access

Programmatic pull of campaign data into your own systems. Full docs included.

→

⛬

Export & integrations are Pro features.

One-click push to HubSpot, Salesforce, or your CRM. CSV export. REST API. Everything you need to make BLACKBOOK CRE part of your existing workflow.

Upgrade to Pro · $999/mo →