Every major CRE email platform sends in the same 4-hour window — 9 AM to 1 PM Eastern. Which means a broker in Los Angeles gets your blast at 6 AM, before they've finished their coffee. Routing by time zone instead is the most reliable open-rate boost in the industry. Try the math.
Routing your blast to each recipient's local 9 AM — instead of one fixed 9 AM ET — captures the entire network during peak attention. Below is the breakdown by time zone.
All recipients receive the email at the same UTC moment. East Coast sees it at 9 AM; Pacific gets it at 6 AM, before they're in the inbox.
Each recipient gets the email at peak local attention — 9 AM in their own time zone. Same blast, four different UTC delivery windows.
Every blast is automatically routed by recipient time zone. No extra cost, no setup. You get the open rate the industry leaves on the table.
Create your first blast →The open-rate curve below is derived from aggregate transactional and broadcast email data across CRE platforms. Your mileage will vary — but the shape of the curve is consistent across operators we've benchmarked against.
9-10 AM local time delivers ~48-52% open rates on average. Recipients are at their desk, triaging their inbox before meetings start. The single highest-attention window of the day.
An email landing at 6-7 AM gets ~12-25% opens. Most people aren't in their inbox yet; by the time they are, your subject line has been buried by 80 other emails.
1-3 PM is the worst attention window of the workday — meetings, deal calls, post-lunch energy slump. Open rates drop to 22-28% before recovering slightly at 3-4 PM.